Two Rivers Coffee faced significant challenges in the competitive coffee industry, including highly competitive keywords, e-commerce optimization, content freshness, visual optimization, building authority, mobile optimization, seasonal fluctuations, and enhancing user experience. To address these challenges, JBK Technologies implemented a comprehensive digital marketing strategy focusing on long-tail keywords, educational content, local SEO improvements, high-quality visuals, authority building through backlinks, mobile optimization, and seasonal content planning. This strategic approach resulted in a remarkable increase in total traffic by 4218.32% and organic traffic by 1750.08% from 2021 to 2024.
Two Rivers Coffee’s Digital Transformation with JBK Technologies
About the Client
Two Rivers Coffee Company, founded in 2010 and launching its first products in April 2012, is a leading independent single-serve beverage company based in South Plainfield, New Jersey. The company began its journey in the Brooklyn Naval Yard, pioneering the single-serve coffee industry with innovative products like Keurig-compatible filtered coffee cups. Known for its premium craft ground coffees and diverse product line, Two Rivers Coffee offers over 60 coffee products, along with teas, hot cocoas, ciders, and cappuccino drinks. The company is committed to eco-friendly practices, having transitioned to 100% recyclable pods in 2019. As a small, family-run business, Two Rivers Coffee has successfully competed with major brands by focusing on product innovation, bold packaging, and strategic partnerships.
Our Involvement
Our Role & Company Services
Web Development, Mobile App Development, UI/UX design, graphics design, SEO, Paid Ads, Social Media Management, and more
The Challenge
In 2021, Two Rivers Coffee partnered with JBK Technologies to overcome several digital marketing challenges. Despite offering innovative coffee products, the brand faced limited organic presence, low brand visibility in a competitive market, and stagnant sales growth. Website analytics from 2021 to 2024 revealed modest traffic across all channels: 379 from direct, 635 from organic, 98 from paid social, 211 from paid search, 101 from referrals, and zero from organic shopping—highlighting significant untapped potential, especially in organic traffic and brand awareness.
Specific challenges we faced:
The Solution
To tackle Two Rivers Coffee’s digital challenges, JBK Technologies executed a comprehensive SEO strategy to boost visibility and drive growth. This included targeted keyword optimization to improve search rankings, creating high-quality and engaging content to attract and retain visitors, and technical SEO improvements such as enhancing site speed, mobile responsiveness, and overall user experience. Additionally, they prioritized content freshness by regularly updating the website to ensure ongoing relevance and to encourage repeat traffic.
Specific Solution We Provided:
Implementation & Process
We implemented a comprehensive SEO strategy, including on-page, off-page, and technical SEO. On-page efforts involved keyword research, optimized content creation, meta tags, internal linking, and clean URL structures. Off-page tactics focused on link building, social media integration, and local SEO enhancements. Technical improvements included site speed optimization, mobile responsiveness, HTTPS security, XML sitemaps, and schema markup. Regular reporting ensured progress tracking with monthly performance reports and weekly task updates. Ongoing efforts include content updates, continuous link building, technical audits, and adapting to algorithm changes for sustained SEO success.
The Results
Highest Organic Traffic this Year:
Conclusion
JBK Technologies successfully transformed the digital presence of Two Rivers Direct, an e-commerce and product-based business, by enhancing website performance, user engagement, and overall growth. Ready to elevate your brand with expert SEO and digital marketing? Connect with JBK Technologies today!.