Showroom 2220
    • E-Commerce
    • Showrooms 2220

Showrooms 2220 brings a new concept in the world of selling and buying Antiques and Design. We will offer critical mass of antiques and design under the same roof as well a strong online presence to maximize dealers’ exposure.

From Showroom to Global Stage: Boosting Showrooms 2220’s Digital Reach

About the Client

Showrooms 2220 introduces a fresh concept to the world of antiques and design, offering a curated blend of both under one roof. With a mission to provide significant exposure for dealers, the brand combines an expansive physical space of over 100,000 square feet of state-of-the-art showroom in the up-and-coming Philadelphia, PA area with a robust online presence. Collectors and design enthusiasts can explore an eclectic mix of furniture and decorative arts ranging from the early 18th century to contemporary pieces, both in-person and online.

JBK Technologies has partnered with Showrooms 2220 over the long term, and when the time came to elevate their digital footprint, we were entrusted with the challenge. From designing a new website to optimizing performance in the competitive auction space, our goal was to help Showrooms 2220 increase visibility, efficiency, and market reach.

Our Role & Company Services

Web Development, Mobile App Development, UI/UX design, graphics design, SEO, Paid Ads, Social Media Management, and more

Our Involvement

Web Design and UI/UX

Web Development

Digital Marketing

Tech Management

Search Engine Optimization

Maintenance & Support

The Challenge

Despite its strong physical presence, Showrooms 2220 faced several digital roadblocks. Their existing website lacked intuitive navigation and modern design, which made it difficult to showcase their extensive and diverse inventory effectively. Additionally, the absence of a targeted SEO strategy and inconsistent online marketing limited their visibility in the highly competitive antiques and design auction space. The need to synchronize their in-person and digital experiences posed further challenges in creating a seamless customer journey.

Specific challenges we faced:

Outdated website lacking visual appeal and user-friendly navigation

Difficulty in showcasing a vast and varied inventory online

Low search engine visibility due to lack of SEO optimization

No integrated strategy for connecting in-store and online experiences

Limited tracking and insights into digital performance

The Solution

JBK Technologies tackled these challenges through a multi-faceted strategy. First, we designed and developed a visually compelling, user-friendly website tailored to highlight Showrooms 2220’s unique blend of inventory—from 18th-century antiques to contemporary design pieces. We implemented modern UI/UX best practices to ensure ease of browsing and an immersive shopping experience. On the digital marketing front, we deployed an SEO-driven content strategy to improve search visibility and integrated analytics for performance tracking. Our ongoing tech management and support ensure that their platform remains optimized, secure, and scalable as the business grows.

Specific Solution We Provided:

Designed a modern, visually rich website with intuitive UI/UX

Developed scalable infrastructure to support large inventory listings

Implemented SEO best practices and keyword-optimized content strategy

Integrated digital tools to connect showroom activity with online presence

Set up performance analytics and provided continuous tech support and updates

Implementation & Process

  1. Research & Strategy: Conducted market analysis to identify auction industry needs and trends
  2. Design & Development: Full website design with modern UI/UX to reflect the premium identity of Showrooms 2220
  3. Digital Marketing: Executed SEO and PPC strategies, optimized landing pages, and developed engaging social media content.
  4. Optimization & Growth: Monitored performance, conducted audits, and continuously enhanced platform features for scalability.

The Results

Web Development Enhancements:

Successfully designed and launched a visually sophisticated, user-friendly website with intuitive navigation across categories like Furniture, Art, and Architectural & Garden.

Integrated a secure, reliable payment gateway to streamline transactions and enhance user trust.

Implemented mobile responsiveness and cross-browser compatibility, ensuring consistent performance across all devices.

Optimized on-site SEO elements, including meta tags, page titles, and structured content to support search engine visibility.

Enhanced performance and load speed, improving user experience and reducing bounce rates.

Marketing & Engagement Growth:

Drove a measurable increase in organic traffic through keyword-optimized content, blogs, and press releases.

Boosted user engagement with dynamic features like Trending Products, Shop by Category, and a Featured Gallery.

Established a strong online presence, positioning the brand as a trusted authority in the antiques and design space.

Improved content discoverability and lead generation through targeted digital marketing strategies.

Expanded international visibility and elevated brand perception with SEO-focused updates and a cohesive marketing approach.

Conclusion

JBK Technologies revitalized the Showrooms 2220 experience, driving stronger performance, deeper engagement, and measurable growth. Ready to take your digital presence to the next level? Partner with JBK Technologies for expert web development, UI/UX design, and digital marketing solutions.