Gobi Cashmere is a Mongolian cashmere manufacturer headquartered in Ulaanbaatar, Mongolia. Gobi Cashmere strives to offer fashionable, premium cashmere clothing that is also affordably priced.
From Mongolia to the World: GOBI Cashmere’s Journey
About the Client
GOBI Cashmere emphasizes its connection to the Mongolian climate and biodiversity, highlighting the quality of its cashmere products. The brand showcases seasonal collections using icons for Spring, Summer, Fall, and Winter, and features a color palette of white, beige, grey-blue, and dark grey. They offer customer benefits such as free EU shipping over €199, a 14-day return policy, and the assurance that all collections are 100% made in Mongolia. The company operates a primary website, multiple sub-directories, and ccTLDs targeting countries, including Germany, the US, France, China, and Mongolia.
Our Role & Company Services
Web Development, Mobile App Development, UI/UX design, graphics design, SEO, Paid Ads, Social Media Management, and more
Our Involvement
The Challenge
To tackle the brand’s SEO and user experience challenges, JBK Technologies deployed a comprehensive, multi-tiered optimization strategy. We began by implementing correct hreflang tags and a multi-language website setup, enabling precise geo-targeting and improving international SEO. To strengthen the site architecture, we restructured navigation menus for more intuitive user journeys, introduced sticky filters for enhanced product discovery, and categorized sitemaps into separate sections for blogs, collections, static pages, and products—improving both crawlability and indexing.
On the content strategy front, we conducted targeted keyword research tailored to seasonal promotions and niche collections, such as the Cashmere Silk Blend and Plus-Size categories. We enhanced blog content by resolving schema markup errors, optimizing meta information, and aligning copy with high-intent search terms to improve rankings and engagement.
From a technical perspective, we resolved critical SEO issues flagged in Google Search Console, enabled site search tracking to better understand user behavior, and conducted a toxic backlink audit, followed by strategic disavowal to safeguard the site’s domain authority. We also carried out a thorough competitor analysis, which informed our backlink strategy and keyword positioning efforts.
To further improve user engagement and conversions, we refined meta tags, streamlined both mobile and desktop UX, and ensured a consistent performance across all regional domains. These actions delivered measurable improvements in search visibility, user interaction, and international growth potential.
Specific challenges we faced:
The Solution
To address the challenges, JBK Technologies delivered a tailored, multi-layered SEO and optimization strategy. For regional expansion, we implemented a multi-language setup and corrected hreflang tags, ensuring accurate regional targeting and improved international SEO. To enhance site structure and navigation, we restructured menus for intuitive browsing, introduced sticky filters for better user interaction, and organized sitemaps into clearly defined categories—blogs, collections, static pages, and products for improved crawlability and indexing.
On the content front, we executed targeted keyword research for seasonal and niche collections, such as the Cashmere Silk Blend and Plus-Size lines. We also improved blog content with schema markup fixes and strategic content enhancements to boost visibility and engagement. Technically, we resolved key SEO issues via Google Search Console, enabled site search tracking to capture user behavior insights, and performed toxic backlink audits with disavowal to protect domain health.
Our competitor analysis provided insights for backlink strategies and keyword positioning, while UI/UX improvements included refining meta tags and optimizing mobile/desktop experiences across all regional domains. These combined efforts ensured stronger search performance, enhanced user experience, and scalable growth for the brand in new markets.
Specific Solution We Provided:
Implementation & Process
- Pre-Launch Optimization: Conducted in-depth SEO analysis, keyword research, and suggested optimized page titles, meta descriptions, heading tags, URL structures, and set up XML sitemaps and robots.txt files.
- Competitor Insights: Performed detailed competitor analysis to shape strategic direction and identify opportunities.
- Post-Launch Technical SEO: Executed comprehensive audits, fixed 404 errors and redirects, analyzed backlinks, and disavowed toxic links to maintain a healthy site profile.
- Performance Monitoring: Leveraged tools like Google Analytics, Google Search Console, and SEMrush for ongoing tracking, keyword prioritization, and performance improvement.
The Results
JBK Technologies’s strategic SEO implementation led to significant improvements across all key performance areas. The website experienced a noticeable increase in organic traffic and search engine visibility, especially in newly targeted regions like Sweden, the Netherlands, Denmark, and Italy. Keyword rankings improved for high-priority and seasonal terms, driving more qualified traffic to key product and collection pages. Technical optimizations reduced crawl errors and improved indexing efficiency, while toxic backlink removal strengthened the site’s domain authority. With enhanced content quality, optimized metadata, and a better user experience across devices, the site also saw improved engagement metrics, such as lower bounce rates and higher average session durations.
Month on Month Growth
Conclusion
GOBI Cashmere, a leading luxury cashmere brand, has partnered with JBK Technologies Pvt.Ltd to enhance its e-commerce presence globally. By implementing multiple domains & sub-directories for various regions, GOBI Cashmere achieved substantial traffic growth across different domains, with notable increases in the .com and .us domains. This expansion into new markets, such as Sweden, the Netherlands, Denmark, and Italy, has demonstrated positive results and positioned GOBI Cashmere as a leading luxury cashmere brand worldwide.
However, there are areas for improvement, including optimizing category and product pages for a better user experience, enhancing site performance, and conducting SEO enhancements. Technical improvements, such as implementing schema data and multiple language support on Shopify, are also crucial. Additionally, utilizing analytics tools like Hotjar and Microsoft Clarity can provide valuable insights into user behavior.