Bidsquare is the destination for individuals and collectors seeking exceptional, one-of-a-kind pieces. Bid on authentic, curated collectibles with new, unique pieces added every day. Leave a bid or bid real-time during any auction.
Bidsquare, a premier online auction marketplace, sought a scalable, high-performance auction platform integrating real-time bidding, live streaming, and seamless user experience. JBK Technologies developed a custom-built platform from scratch, incorporating advanced UI/UX, web and app development, and a robust digital marketing strategy. As a result, Bidsquare saw a 30% increase in organic search traffic year-over-year, with a notable 60% growth over the past three months. Additionally, click-through rates (CTR) and average search engine results page (SERP) positions significantly improved, along with enhanced site visibility, setting a new benchmark for excellence in the online auction industry.
Bidsquare
Industry – Auction
Our Involvement
Web Design and UI/UX
Web Development
Custom Software Development
Digital Marketing
SEO PPC Management
Product Development
Tech Management
Maintenance & Support during any auction.
Our Growth Strategy Results:
About the Client
Bidsquare is a curated online auction and event marketplace where collectors bid live on rare antiques and fine art. Partnering with top auction houses and dealers, Bidsquare has facilitated over $1 billion in bids, establishing itself as a leading auction platform.
The Challenge
Bidsquare needed an online auction platform that would:
- Support both live and timed online bidding seamlessly
- Incorporate real-time audio and video streaming for auctions
- Enhance user experience through intuitive design and high-speed performance
- Implement advanced digital marketing for increased visibility and engagement
- Continuously evolve to meet dynamic market demands
The Solution
JBK Technologies addressed these challenges by:
- Conducting extensive market research to understand user needs and auction functionalities
- Developing a high-performance auction platform with real-time streaming capabilities
- Designing an intuitive UI/UX with interactive features for an immersive bidding experience
- Implementing a full-funnel digital marketing approach, leveraging SEO and PPC campaigns to attract bidders and collectors
- Automating processes, including AI-powered cataloging, for enhanced efficiency
Implementation & Process
- Research & Strategy: Conducted market analysis to identify auction industry needs and trends.
- Design & Development: Built a seamless UI/UX structure with integrated real-time bidding and live streaming.
- Digital Marketing: Executed SEO and PPC strategies, optimized landing pages, and developed engaging social media content.
- Optimization & Growth: Monitored performance, conducted audits, and continuously enhanced platform features for scalability.
The Results
- Achieved significant growth in organic search traffic and secured the highest number of SERP features this year
- Increased online visibility and brand recognition
- Improved user engagement and bidder participation rates
- Higher return on ad spend (ROAS) through optimized PPC campaigns
- Strategic implementation of AI for process automation, including auto-cataloging
Highest Organic Keywords in this Year:
Conclusion
JBK Technologies successfully transformed Bidsquare’s online auction experience, enhancing performance, engagement, and growth. If you’re looking to elevate your digital presence with expert web development, UI/UX design, and digital marketing, connect with JBK Technologies today!