Job Title: Digital Marketing Executive

Job Time: 1 PM – 10 PM

Working Days: 5 days (Mon-Fri)- WFO

Experience: 1-3 years

Location: Hinjewadi, Pune

Role:

As a Digital Marketing Executive, you will play a crucial role in driving our digital marketing efforts. You will be responsible for paid advertising, auditing websites, conducting competitive research, performing keyword research, and optimizing website content. Your expertise will ensure our on-page SEO strategies are top-notch with the inclusion of Google Ads, Meta Ads, and social media. You will be pivotal in our link-building outreach efforts. Additionally, you will monitor and evaluate campaign performance, providing actionable insights through detailed reports. Your ability to manage multiple projects, work collaboratively across departments, and meet deadlines will be key to our success.

Key Responsibility

• Plan and manage Google & Meta Ads (Search, Display, Video, Social).
• Monitor and optimize CTR, CPA, ROAS.
• Auditing existing websites.
• Competitive research and benchmarking.
• Keyword research and mapping.
• Improve landing pages and website content.
• Consistently deliver On-page recommendations.
• Link building outreach.
• Monitoring and evaluating results, and building reports on those results.

Preferred Qualifications

• Bachelor’s degree in any field.
• Good verbal and written communication skills.
• A hunger for learning and the ability to perform independent research to solve problems.
• Proficiency with Google Sheets/Microsoft Excel.
• Sound knowledge of Search Engine Optimization, Google Ads, Meta Ads, and social media.
• Working Knowledge of tools like Google Analytics, Google Search Console & Google Tag Manager.
• Ability to thrive while working on multiple projects with strict deadlines.
• Ability to work well with all teams across the departments.
• Commitment to completing work on time that meets or exceeds expectations of quality.

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Work from home