Award-Winning Silicone Baby Bottles. Stylish, Durable, Children’s Bookbags & Diaper Bags. Certified Organic Cotton Infant Accessories.
How JBK Technologies Helped a Premium Baby Brand Increase Its Online Visibility and Sales
About the Client
Perry Mackin is a premium baby and kids’ accessories brand known for its stylish, functional, and high-quality products. With a strong focus on safety and aesthetics, Perry Mackin caters to modern parents looking for thoughtfully designed accessories for their children. From feeding bottles and backpacks to stylish diaper bags, the brand combines innovation with elegance to meet the needs of growing families.
Our Role & Company Services
Web Development, Mobile App Development, UI/UX design, graphics design, SEO, Paid Ads, Social Media Management, and more
Our Involvement
The Challenge
Perry Mackin had an established product line and a clear brand vision, but they faced challenges scaling their online presence and e-commerce revenue. Despite offering high-quality products, the brand struggled with limited organic visibility and inconsistent performance across digital platforms.
Key challenges included:
The Solution
JBK Technologies partnered with Perry Mackin to deliver a full-scale digital transformation, optimizing their online store, enhancing SEO performance, and streamlining paid marketing strategies across platforms.
Strategic solutions included:
Implementation & Process
The project began with an in-depth analysis of Perry Mackin’s existing digital assets, identifying gaps in SEO, site structure, and marketing execution. JBK Technologies rebuilt the website on Shopify, focusing on a responsive design, streamlined navigation, and improved product page structure.
SEO efforts included keyword research, content optimization, schema markup, and backlink strategy. Paid campaigns were overhauled with audience targeting, A/B testing, and budget reallocation for improved efficiency. On Amazon, listings were optimized with high-converting copy, backend keywords, and sponsored ads targeting relevant searches.
Regular performance tracking, reporting, and iterative improvements ensured continued growth across all channels.
The Results
Within a few months of implementation, Perry Mackin saw notable improvements in key digital metrics:
- Increase in organic traffic
- Top 10 search rankings for several high-volume product-related keywords
- Boost in conversion rate post website redesign
- Significant growth in Amazon sales and visibility through optimized listings and ads
- Higher engagement across social and email marketing platforms
Conclusion
By partnering with JBK Technologies, Perry Mackin successfully transitioned into a digitally optimized brand with stronger visibility, improved user experience, and better marketing performance. Our comprehensive approach—spanning web design, SEO, digital marketing, and Amazon management—enabled the brand to reach more customers, convert traffic more effectively, and scale its online sales.